Faculty Directory

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Rick S. Zimmerman, PhD

Dr. ZimmermanProfessor
McGuire Hall Annex (room L-07)
PO Box 980149
1112 E. Clay Street
Richmond, VA 23298
Phone: (804) 628-2928
Fax: (804) 828-5440
E-mail rzimmerman@vcu.edu

Education

  • PhD - Sociology, 1983, University of Wisconsin-Madison, Madison, WI
  • MS - Sociology, 1980, University of Wisconsin-Madison, Madison, WI
  • BA - Sociology, 1978, Stanford University, Palo Alto, CA

Research Expertise

  • HIV, STD, and Teen Pregnancy Prevention
    Much of the work I’ve done over the last 20+ years has focused on HIV, STD, and pregnancy prevention among adolescents and young adults. The last few years, much of our work has involved interventions, including school-based, mass media-based, computer-based, and community-based interventions.
  • Theories of Health-Related Behavior
    Many researchers in fields related to health behavior have concluded over the last several years that theories in this area are too individually focused.  We have developed and begun to test the Multiple Domain Model, which adds social structural, individual difference, social environmental, situational, and preparatory behaviors to the mix.
  • Substance Abuse Prevention
    Much of our work on substance abuse prevention has focused on the intersection of alcohol and other drug use with risky sexual behavior, including within experimental studies the impact of sexual arousal, perceived partner risk, and marijuana use on sexual decision-making.  Some of our ongoing work is also focusing on interactions of characteristics of prevention messages and individual differences in designing effective substance abuse prevention campaigns.

Selected Publications

  • Noar, S. M., Palmgreen, P., Chabot, M., Dobransky, N., & Zimmerman, R. S. (in press). A 10-year systematic review of HIV/AIDS mass communication campaigns: Have we made progress? Journal of Health Communication.
  • Cupp, P.K., Zimmerman, R. S., Bhana, A., Feist-Price, S., Dekhtyar, O., Karnell, A., & Ramsoomar, L. (in press). Combining and adapting American school-based alcohol and HIV prevention programs in South Africa:The HAPS project.  AIDS Care.
  • Noar, S., Chabot, M., & Zimmerman, R. S.  (in press).  Applying health behavior theory to multiple behavior change:  Considerations and approaches.  Preventive Medicine. 
  • Noar, S. M., Palmgreen, P., Zimmerman, R. S., & Cupp, P. K.  (in press).  Formative research and HIV/AIDS mass media campaigns: Applications and insights from the Field.  Chapter to appear in D’Silva, M. U. (Ed.) HIV/AIDS and health communication.  Cambridge University Press.
  • Zimmerman, R. S., Cupp, P. K., Donohew, R. L., Sionean, C., Feist-Price, S., & Helme, D.  (2008).  Effects of a school-based, theory-driven HIV and pregnancy prevention curriculum.  Perspectives on Sexual and Reproductive Health, 40(1).
  • Palmgreen, P., Noar, S. M., & Zimmerman, R. S. (2008).  Mass media campaigns as a tool for HIV prevention.  Pp. 221-252 in Edgar, T., Noar, S. M., & Freimuth, V. S.  (Eds.).  Communication perspectives on HIV/AIDS for the 21st century. Mahwah, NJ: Lawrence Erlbaum
  • Zimmerman, R. S., Noar, S. Feist-Price, S., Dekhtyar, O., Cupp, P. K., Anderman, E., & Lock, S.  (2007). Longitudinal test of a Multiple Domain Model of adolescent condom use.  Journal of Sex Research, 44(4), 380-394.
  • Zimmerman, R. S., Palmgreen, P., Noar, S. M., Lustria, M. L. A., Lu, H. Y., & Horosewski, M. L. (2007). Effects of a televised two-city safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. Health Education & Behavior, 34(5), 810-826.
  • Pequegnat, W., Rosser, S., Bowen, A. M., Bull, S. S., DiClemente, R. J., Bockting, W. O., Elford, J., Fishbein, M., Gurak, L., Horvath, K., Konstan, J., Noar, S. M., Ross, M. W., Sherr, L., Spiegel, D., & Zimmerman, R.  (2007). Conducting internet-based HIV/STD  prevention survey research: Considerations in design and evaluation. AIDS & Behavior, 11(4), 505-521.
  • Noar, S. M., & Zimmerman, R. S. (2005). Health behavior theory and cumulative knowledge regarding health behaviors: Are we moving in the right direction? Health Education Research: Theory & Practice, 20(3), 275-290.

Last Updated

08/30/2009

 

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