Faculty

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Heather Marshall Traino, Ph.D.

Assistant Professor
One Cap Square, Room 916
P.O. Box 980149
Richmond, VA 23298
830 E. Main Street, 9th Floor
Richmond, VA 23219
Phone: (804) 628-7530
Fax: (804) 828-5440
hmtraino@vcu.edu








Education

M.P.H., 2012
Virginia Commonwealth University, Richmond, VA

Ph.D. - Communication, 2006
The State University of New York, Buffalo, NY

M.A. - Communication, 2004
The State University of New York, Buffalo, NY

B.A. - Communication (English Minor) ,
The State University of New York, Buffalo, NY

Research Expertise

Current Research

Title: Increasing Communication about Live Donor Kidney Transplant: A Proof of Concept
Funder: Agency for Healthcare Research and Quality
Summary: This career development proposal combines didactic coursework, professional training, and mentored instruction with formative research needed to develop and test a behavioral intervention targeting patients with end stage renal disease.
Role: Principal Investigator



Title: Communicating about Choices in Transplantation: An Educational Intervention
Funder: Agency for Healthcare Research and Quality
Summary: This study proposes to develop and test a communication skills training program designed to increase kidney transplant candidates’ communication self-efficacy and competence discussing transplantation with family members and friends.
Role: Principal Investigator



Title: Social and Behavioral Interventions to Increase Organ and Tissue Donation
Funder: Health Resources and Services Administration
Summary: This study will pilot an educational intervention aimed at improving kidney transplant candidates’ knowledge of the opportunities for and process, relative benefits and risks associated with living and deceased kidney transplantation.
Role: Principal Investigator



Title: Increasing Communication about Live Donor Kidney Transplant
Funder: NIH Loan Repayment Program – Health Disparities

Selected Publications

Traino, H. M., Alolod, G. P., Shafer, T., & Siminoff, L. A. (2012). Interim results of a national test of the Rapid Assessment of Hospital Procurement Barriers in Donation (RAPiD). American Journal of Transplantation, 12(11), 3094-3103.

Siminoff, L. A., & Traino, H. M. Consenting to donate: An examination of current practices in informed consent to tissue donation. Cell & Tissue Banking, 14(1), 85-95.

Siminoff, L. A., & Traino, H. M., & Gordon, N. (2011). An exploratory study of relational, nonverbal and persuasive communication in requests for tissue donation. Journal of Health Communication, 16(9), 955-975.

Siminoff, L. A., Marshall, H. M., & Gordon, N. (2010). Determinants of tissue donation. Journal of Trauma.

Siminoff, L. A., & Traino, H. M. (2009). Improving Donation Outcomes: Hospital Development and the Rapid Assessment of hospital Procurement barriers in Donation (RAPiD). Progress in Transplantation, 19(2), 1-8.

Siminoff, L. A., & Marshall, H. M. (2009). The Rapid Assessment of hospital Procurement barriers in Donation (RAPiD): Assessing hospitals for change. The Journal for Healthcare Quality, 31(4), 24-33.

Siminoff, L. A., Marshall, H. M., Dumenci, L., Bowen, G., Swaminathan, A., & Gordon, N. (2009). Communicating Effectively about Donation (CEaD): An educational intervention to increase consent to donation. Progress in Transplantation, 19(1), 1-9.

Marshall, H. M., Reinhart, A. M., Tutzauer, F., & Feeley, T. H. (2008). Comparing college students’ value-, outcome-, and impression-relevant involvement in health-related issues. Health Communication, 23(2), 171-183.

Reinhart, A. M., Marshall, H. M., Tutzauer, F., & Feeley, T. H. (2007). The effects of message-framing on college students’ attitudes and behavioral intentions toward organ and tissue donation. Communication Monographs, 74(2), 229-255.

Feeley, T. H., Marshall, H. M., & Reinhart, A. M. (2006). Reactions to narrative and statistical messages promoting organ donation: A replication and extension of Kopfman, Smith, Ah Yun and Hodges (1998). Communication Reports, 19(2), 89-100.

Marshall, H. M., & Feeley, T. H. (2006). A normative approach to shaping college students’ attitudes toward organ donation. Communication Studies, 57(4), 435-453.